- Firmographic properties: Core details like name, industry, website, number of employees, and annual revenue are standardized across CRM platforms
- Relationships: Each company is associated with the contacts who work there and the owner responsible for the account
- Activity tracking: The last activity timestamp reflects the most recent interaction with the company
Companies
Overview
A company is a business tracked in a CRM — the account that contacts belong to.
The Companies Data Model represents a business or organisation in a CRM, often called an “account”. This unified model standardizes company records across different CRM platforms.