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The Companies Data Model represents a business or organisation in a CRM, often called an “account”. This unified model standardizes company records across different CRM platforms.
  • Firmographic properties: Core details like name, industry, website, number of employees, and annual revenue are standardized across CRM platforms
  • Relationships: Each company is associated with the contacts who work there and the owner responsible for the account
  • Activity tracking: The last activity timestamp reflects the most recent interaction with the company

Attributes

Companies Attributes